EXULTANT COMMERCE · FREE TOOLS

Free ROAS and break-even ROAS calculator

Turn ad spend, attributed revenue, gross margin and order counts into a quick performance review. Compare reported ROAS with the return needed to cover the costs included in your margin.

EXULTANT COMMERCE · FREE TOOLS
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ROAS & profit calculator

Calculate return on ad spend, break-even ROAS and contribution after ads.

Your results

Add your data and run the tool to view results.

These are basic checks on the data you provide, not live account diagnostics or a guarantee of platform approval. Review market, category and Shop requirements separately.

Feed quality visual guides
Import feed, run basic checks, then review platform requirements or fix findings and rerun.
Audit workflow
Six checks before publishing: IDs, titles, price and stock, images and links, platform requirements, comparison.
Pre-publishing checklist
Audit workflow graphic ↗Publishing checklist graphic ↗

How to use the ROAS calculator

  1. Enter spend and attributed revenue for the same reporting period and currency.
  2. Enter gross margin before advertising and the number of orders or conversions.
  3. Review ROAS, ACOS, cost per conversion, contribution after ads and break-even ROAS.

Understand the results

ROAS equals attributed revenue divided by ad spend. Break-even ROAS equals 100 divided by gross margin percentage. Contribution after ads excludes fixed costs and any costs missing from the supplied margin; attribution is not proof of incremental sales.

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