Smart eCommerce Growth, Built to Scale
ECOMMERCE MEASUREMENT · TRACKING & ANALYTICS
Understand what your tracking is recording—and where it needs attention.
Missing purchases, duplicate events, and incorrect revenue values can make campaign reports difficult to trust. We review your measurement setup, identify implementation issues, and validate the agreed changes.
Review product-view, add-to-cart, checkout, and purchase events. Check transaction IDs, product details, revenue values, and currencies, and investigate missing or repeated events.
Review purchase and lead conversion actions, values, counting settings, and primary or secondary status. Identify overlapping implementations that could cause the same business outcome to be counted more than intended.
Review browser and server events, event parameters, deduplication, and product ID matching. Test the configured events and document issues affecting the connection between your website, catalog, and advertising account.
Review Microsoft UET and Pinterest tracking implementations, conversion goals, event parameters, and purchase values. Confirm the required integration and testing scope before implementation.
Measure successful form submissions and distinguish them from button clicks. Track WhatsApp and telephone-link clicks as contact actions rather than treating them as confirmed enquiries.
Your catalog and tracking should describe the same products and customer actions. We review product ID matching, purchase events, transaction values, currencies, and duplicate-event handling across the agreed platforms.
Support can cover GA4, Google Ads, Meta Pixel and Conversions API, Microsoft UET, and Pinterest, depending on your store and integrations.
We first agree the events, platforms, account access, and approval steps. After implementing the scoped changes, we test the agreed journeys and document results and outstanding dependencies.
Analytics and advertising platforms use different attribution methods and reporting rules. Consent choices, browser restrictions, and processing delays can also affect recorded data. Our work focuses on correct implementation and explainable measurement.
Share your website, store platform, advertising channels, current tracking tools, and examples of discrepancies. We agree account access and test requirements before work begins. Use platform permissions to share access; do not send passwords in enquiry messages.
Start with a tracking audit, implementation project, or an agreed ongoing support plan.
Planning campaigns? Use the free UTM campaign URL builder and the ROAS and break-even calculator.